Qualitative methods

The most effective qualitative methods in which Alpha Research developed in-depth expertise and a well-trained team are:

  • Focus groups with one-way mirror facilities and simultaneous translation
  • In-depth interviews
  • Formative research
  • Desk research
  • Mystery shopping
  • Content analysis

Alpha Research has considerable experience in working with all these methods. Based on the accumulated knowledge and understanding of social processes, peoples’ motivations and attitudes, the team adds value to the analysis of each specific qualitative study.