Working more than 20 years in a changing social environment and a competitive business field, Alpha Research Team is led by the values of independent and responsible research activity that allows the citizens, institutions and the entrepreneurs to take informed and farsighted decisions:

• Objectivity
• Integrity
• Personal data protection
• Continuous professional development
• Methodological rigor
• Solutions based on reliable data and comprehensive analyses
• Spirit of innovation

Respect for Respondents, Clients and Associates is the key principle in all our activities.

We strictly follow the ESOMAR Internationl Code on market and social research.  

For us, the social responsibility is part of our mission to foster the understanding and better development of our society. We believe in professionalism, duty and responsibility to people. That is why:

• We are the only Bulgarian polling agency that provides on its website open public access to the long-term dynamic trends of all major social and political indicators
• We provide pro bono for scientific and educational purposes the results from the non-confidential studies
• We participate in the educational caurses for students and specialists that raise their expertise in marketing and sociology
• We support the efforts of the Team of "Good Heart" Home, Pernik, for the full life of the children with intellectual disabilities.