Alpha Research performs the full range of activities related to social and market research:
- The most suitable research methodology
- Development of research tools – questionnaire design, guides for in-depth interviews and focus groups, scenarios for mystery shopping, methods for content analysis
- Rigorous sample for different target groups
- Fieldwork
- Data entry, data processing, and statistical analysis
- Comprehensive analysis – scientifically grounded conclusions and result based recommendations
- Consultation and professional expertise
Omnibus and ad hoc quantitative surveys based on:
- Face-to-face structured pen & paper interview (PAPI)
- Tablet Assisted Personal Interview (TAPI)
- Computer Assisted Telephone Interview (CATI)
- Online surveys
Qualitative research:
- Focus groups with one-mirror facilities and simultaneous translation
- In-depth interviews
- Mystery shopping
- Desk research
- Content analysis
