Activities and Services

Alpha Research performs the full range of activities related to social and market research:

  • The most suitable research methodology
  • Development of research tools – questionnaire design, guides for in-depth interviews and focus groups, scenarios for mystery shopping, methods for content analysis
  • Rigorous sample for different target groups
  • Fieldwork
  • Data entry, data processing, and statistical analysis
  • Comprehensive analysis – scientifically grounded conclusions and result based recommendations
  • Consultation and professional expertise

Omnibus and ad hoc quantitative surveys based on:

  • Face-to-face structured pen & paper interview (PAPI)
  • Tablet Assisted Personal Interview (TAPI)
  • Computer Assisted Telephone Interview (CATI)
  • Online surveys

Qualitative research:

  • Focus groups with one-mirror facilities and simultaneous translation
  • In-depth interviews
  • Mystery shopping
  • Desk research
  • Content analysis