Quantitative Methods

 
The quantitative methods, applied to professionally designed representative samples of various target groups, provide for a broad range of measurements that will allow you to take the most informed effective decisions.
 
Through them you can identify your current or potential customers, audiences and visitors; the level of satisfaction, support and loyalty; the interest for products, campaigns or programs; you can evaluate the effectiveness of various impacts; monitor trends, policies or advertising campaigns and forecast future behaviour or developments.
 
Our experts will help you choose the most appropriate method for your needs from the multitude we offer:
 
 

► Face-to-face structured pen & paper interview (PAPI)

  • Suitable for reaching the broadest possible range of a representative sample of the country’s population or the population of specific regions 
  • Fast conduct of the survey, including when working with large samples and longer interviews/questionnaires 
  • The questionnaire is administered by trained interviewers (of the agency) 
  • There is opportunity for testing all kinds of printed materials and concepts 
  • Continuous control over the interviewing process 
  • Continuous control over the sample implementation
 
 

► Omnibus

  • Monthly survey representative of the adult population of the country 
  • Permanent and changing modules 
  • You can add to it any number of questions at your discretion at an optimum price-to-quality ratio
 
 

► Computer Assisted Personal Interview (CAPI)

  • Suitable for testing products, concepts, advertisements at the central office of the agency or at the respondent’s home 
  • Fast conduct of small to medium sample size 
  • The questionnaire is filled on a portable computer (laptop), which adds speed and precision to the process
  • The interview could be conducted by an interviewer or the respondents could fill in the questionnaire themselves 
  • There is opportunity for testing all kind of concepts, printed, audio and video materials 
  • Continuous updating of the data 
  • Control over the sample implementation
 
 

► Computer Assisted Telephone Interview (CATI)

  • Suitable for short blitz surveys among a variety of target groups 
  • Fast conduct, including larger-size samples 
  • The questionnaire is filled in directly on a computer, which adds speed and precision to the process
  • The questionnaire is filled by trained interviewers of the agency 
  • There is an opportunity for constant control over the interviewing process 
  • Control over the sample implementation
 
 

► Computer Assisted Web Interview (CAWI)

  • Suitable for surveys among specific target groups that are not easily accessible face-to-face (professional communities, business, media)
  • Fast accomplishment/conduct of the survey, including large samples
  • Suitable for surveys on sensitive topics where the respondents would be reluctant to answer questions in face-to-face communication 
  • The respondent fills in the questionnaire personally online, which adds speed and precision to the process
  • Provides an opportunity for testing all kinds of concepts, printed, audio and video materials
  • Continuous updating of the data 
  • Control over the execution of the sample
 
 

► Consumer Trendsetters Insight (CTI):

  • Online panel of high-income customers, shaping the trends in the market development, but strongly underrepresented in the standard surveys because the access to them is time, and resource consuming. Therefore, we have recruited a special panel that provides you with a fast and effective way of reaching these consumers 
  • The CTI panel is representative of the 10% highest-income consumers in Bulgaria that generate one-fifth of the household expenses 
  • This panel is practically the only fast and reliable way of studying the opinion, habits and consumption patterns of the high-income consumers in the country 
  • You can subscribe for our periodical analyses of this segment, conduct your own research with it, test your concepts, advertisements and monitor new market trends.