Professional experience

 
Alpha Research has developed its expertise in the marketing research following the development of the market segments in Bulgaria. Throughout this period we have continuously adapted and implemented the latest research methods and techniques. The Agency has established as a reliable partner of companies working in Bulgaria and international research organizations. 
 
 

► The markets where we have gained the richest experience and conducted the largest number of surveys are: 

  • Financial sector: banks, insurance services, pension insurance 
  • Telecommunication and IT 
  • Healthcare and Pharmaceuticals 
  • Utilities
  • FMCG 
  • Tourism
  • Construction and construction materials 
  • Media
 
 

► Thanks to the team’s specialization and the accumulated experience Alpha Research is the preferred choice for:

  • Quantitative research (ad-hoc & tracking) 
  • Conjoint analysis 
  • Segmentation research 
  • Pre-testing and effectiveness research of advertising campaigns 
  • Testing of concepts, products and advertisements in a studio and at the homes 
  • Mystery shopping 
  • Online surveys of high-status consumers 
  • Focus groups and in-depth interviews