Research team

 

Boriana Dimitrova  
Managing partner 
b.dimitrova@alpharesearch.bg
 
Sociologist with long years of experience in the field of social and political research. Head of the electoral and socio-political studies of Alpha Research with numerous publications in Bulgarian and foreign editions. 
PhD in sociology, specialized in political and electoral sociology in CNRS, France and new methods in social sciences in Yale, USA. Lecturer of research methods in the social sciences.
 

 
Stanislav Stoyanov
Managing partner 
s.stoyanov@alpharesearch.bg
 
Researcher with long years of experience; develops and manages the activities of Alpha Research in the field of marketing research. Solid expertise in the telecommunications, mobile telephony, internet and automotive markets, where he has specialized publications. 
Master of social sciences, Sofia University “St. Kliment Ohridski”, lecturer of qualitative methods and В2В in trainings for young researchers specializing in marketing research. 
 

 
Genoveva Petrova 
Executive director
g.petrova@alpharesearch.bg
 
Part of the Alpha Research team since the founding of the agency. Manages and coordinates the work of the research team, responsible for the international projects in the marketing research field. She has considerable experience in the sectors banking and finance, pharmacy and FMCG. 
Master of political sciences, Sofia University “St. Kliment Ohridski” with numerous publications on the issues of local government, European integration and political attitudes. 
 

 
Pavel Valchev 
Head of fieldwork department 
p.valchev@alpharesearch.bg
 
He joined the Alpha Research team in 1999 and took up the management of the Fieldwork division. Coordinates the 27 regional supervisors and the interviewer network, the logic consistency and coding, as well as the fieldwork control teams. Organizes and moderates focus groups and round tables. Author of the handbook “The World of Polls – Challenges and Opportunity”. 
Master of sociology from the Sofia University “St. Kliment Ohridski”. Pavel began his career as an organizer at the Bulgarian Association for Fair Elections and Civil Rights where he was in charge of the observers of elections in Bulgaria during the period 1996–1999. He has worked as an observer with the OSCE and a trainer of observers.
 

 
Silviya Todorova  
Head of Statistic Analysis and Data Processing Department 
s.todorova@alpharesearch.bg
 
Manages the statistical procedures and activities of the agency: sample design, data processing, mathematic and statistic modeling and data verification. 
Bachelor of "Applied mathematics", Sofia University “St. Kliment Ohridski”.
Master Degree in "Mathematical Statistics and Probality", Sofia University “St. Kliment Ohridski”.
 

 
Diana Teneva 
Statistician - Mathematical modeling
d.teneva@alpharesearch.bg
 
Participates in the design and conducting of the agency’s marketing projects. Specialized in the fields of economics, pharmacy, media. 
Bachelor of "Applied mathematics", Sofia University “St. Kliment Ohridski”.
Master Degree in "Mathematical modeling in economics", Sofia University “St. Kliment Ohridski”.
 

 
Vanya Georgieva 
Researcher, social research 
v.georgieva@alpharesearch.bg
 
Participates in the design and conducting of the agency's social research, monitoring studies, evaluation of the impact and effectiveness of public policies. She has developed expertise in the field of integration of vulnerable groups. Her specialization is in the qualitative methods. 
Bachelor of sociology, Sofia University “St. Kliment Ohridski”.
Master degree “Urban Studies”. 
 

 
Elena Lilova 
Researcher, social research 
e.lilova@alpharesearch.bg
 
Participates in the design and conducting of the agency social research, specialization in the field of institutional research, corporate policies and public attitudes. Extensive experience in qualitative research
Bachelor of sociology, Sofia University “St. Kliment Ohridski”.
Master degree “Urban Studies”.
 

 
Petar Zhelezchev
Researcher, marketing research
p.zhelezchev@alpharesearch.bg
 
Participates in the design and conducting of the agency’s marketing projects in the field of FMCGb and utilities.
Bachelor of sociology, University of National and World Economy. 
Master of political sciences, Sofia University “St. Kliment Ohridski”.
 

 
Any Nikolova  
Expert, economic research  
a.nikolova@alpharesearch.bg
 
Responsible for the desk research - collection and analysis of information – of the economic and social studies of Alpha Research. She joined the Alpha Research team after long years of work at the National Statistical Institute. 
Master of Economics of Trade, University of National and World Economy.
 

 
Galina Peykova
Expert, qualitative research 
 

 
Kiril Maznev
Expert, quantitative research 
 

 
Stefka Markova 
Office Manager 
s.markova@alpharesearch.bg
 

 
Desislava Atanasova 
Accountant
d.atanasova@alpharesearch.bg