About us


Who are we?

Alpha Research Ltd. is an independent private agency for marketing and social research founded in 1997 by:
  • Boriana Dimitrova, managing partner
  • Stanislav Stoyanov, managing partner
Our biggest asset is our team, composed of 16 highly qualified experts in the fields of sociology, marketing, political science, statistics and economics. The central office in Sofia, together with the 27 regional supervisors, organizes the work of a network of 350 interviewers who annually conduct some 100 000 interviews. 


Our activity

Alpha Research performs the full range of activities related to social and marketing research: we design a research methodology that meets clients’ highest standards; we provide the most suitable tools for each survey and we follow rigorous sample procedures; we do fieldwork, data entry, data processing and comprehensive analysis of the results; we offer consultations and solutions based on reliable data and professional expertise. 
Our team designs flexible research solutions through both quantitative and qualitative methods, and helps you choose the best fit for you. 
Alpha Research utilizes specialized equipment in order to deliver professional and up-to-date services to its clients. This includes САТI, CAPI, online interviewing system АROS, focus group facility featuring a one way mirror and simultaneous interpreting options.


Our professional experience

Alpha Research is well known for its rich experience in the social and marketing research and for its individual touch. We never do compromise with the quality of our work – from the data collection stage to the analyses and publications. The driver of our professional and business development is the trust of the respondents, clients and the large public.
Over the years we have successfully accomplished numerous projects for the Bulgarian public institutions, the non-government sector, the media and international organizations such as the European Commission, the World Bank, UNDP, USAID etc. Since 2001 we do regular еxit polls and estimations at local and national elections and have consistently provided the most accurate data. 
Our surveys have been published by the largest media and information agencies represented in Bulgaria.
In the marketing research field our team is specialized in the banking and insurance sector, IT and telecommunications, FMCG, pharmaceutical and cosmetic products, corporate policies and audience studies. Our agency maintains its own online panel of high-income consumers.  Building on it, we have developed the Consumer Trendsetters Insight product (CTI)
Alpha Research was announced a SUPERBRAND for 2007.

Professional standards and membership 

Alpha Research has introduced and implements a quality management system in accordance with the ISO 9001:2008 standard (NQA, № 71935)
We are a member of the European Society for Opinion and Marketing Research (ESOMAR), the Bulgarian Association of Marketing and Opinion Research (BAMOR) and the Bulgarian Sociological Association. We implement strictly the ESOMAR Code of Conduct.   In all our surveys we are led by respect for our respondents, clients and associates.
Whether you are visiting our site to search for general information, our latest publications, research ideas for your business or career development opportunities, we welcome you!

Alpha Research will offer you successful solutions based on knowledge, professionalism and innovation!